Google discontinues Google Glass venture, ends early AR project

Alphabet’s Glass for Manufacturing


Google The company announced Wednesday that it has stopped selling its Glass Enterprise smart glasses on its websiteGoogle will also stop supporting its software in September, the company said.

The move marks the end of one of the first — and most recognized — lines of smart glasses from a major tech company.

Glass Enterprise is the successor to Google Glass, Lightweight eyewear products Display tiny information on a transparent screen in the user’s field of view.

Glass first sold to developers and early adopters in 2013 for $1,500, and quickly captured the imagination of tech enthusiasts. But despite the backing of Google founders Larry Page and Sergey Brin, Google’s Glass project never became a mainstream product.Built-in camera leads to fight for privacythe product has become a laughing stock on late night tv.

By 2017, Google positioned the product as a tool for enterprises to execute applications like Stream healthcare appointments or train workers on the factory floor.

Google recently released a new $999 version of the hardware 2019.

As Google retreats, competitors include Yuan and appleIt is investing in augmented and virtual reality technologies that could end up in more sophisticated devices than Google Glass.

Meta unveils Ray-Ban smart glasses with cameras but no display, CEO Mark Zuckerberg public speaking Google Glass-like final form on the product line.

apple is It is said Prepare a virtual reality headset that can use the video from the external camera to show the outside world, like a transparent lens.

Microsoft has its own enterprise augmented reality headset, the HoloLens, but the company It is said Having laid off part of the team earlier this year, the device’s creator, Alex Kipman, left the company 2022.

The discontinuation of Google Glass doesn’t mean Google has given up on augmented reality or smart glasses, though.Last summer, Google previewed another pair of smart glasses that could translate and transcribe speech in real time, and said it would continue to test prototype augmented reality glasses. publicly.

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