Kellogg to name snacks division Kellanova ahead of spinoff

Kellogg’s brand Cheez-it cookies are seen at a supermarket in Dobbs Ferry, New York, U.S., Wednesday, June 22, 2022. Kellogg Co said it would split into three separate companies, sparking gains in the food conglomerate.

Tiffany Hagler-Gilder | Bloomberg | Getty Images

Kellogg’s It revealed on Wednesday that it was naming its snacks division Kellanova as part of its plan to split into two separate public companies.

Kellanova will include brands such as Pringles and Cheez-Its and will retain the current “K” ticker symbol food giant. The North American Grains division will be renamed WK Kellogg Co. . A ticker symbol for the unit will be announced in the coming months, the company said.

Kellogg CEO and future CEO Steve Cahillane said the use of “Kell” reflects the new company’s connection to Kellogg, while the Latin word “nova” means The new design is meant to signal Kailanova’s ambitions to become a global snacking powerhouse.

The Kellogg’s name will remain on the branded packaging.

Kellogg said it solicited employees’ ideas for naming the two companies and received more than 4,000 ideas. About one in five employees who submitted their names suggested a variation of the name of founder WK Kellogg’s cereal business.

this spin offAnnounced in June, it is scheduled to launch by the end of the year. The original plan also included selling or spinning off its plant-based business, which includes Morningstar Farms. However, Kellogg said in February that it had reversed course as consumer and investor interest in the category waned. Instead, it will become part of Kellanova.

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