New York
CNN
—
Ryan Reynolds is about to have a nice payday.
TMobile Announce On Wednesday, it bought cheap wireless provider Mint Mobile for as much as $1.35 billion. The acquisition of Mint Mobile parent Ka’ena Corporation also includes international phone service Ultra Mobile and wireless wholesaler Plum.
reynolds who bought a minority stake ownership stake He will be the face of Mint Mobile in 2019, continuing his “creative role on behalf of Mint,” according to a press release announcing the deal.
“I never imagined I would own a wireless company, and I certainly never imagined selling it to T-Mobile,” Reynolds wrote. on twitter Wednesday. “Life is weird and I’m incredibly proud and grateful.”
When Reynolds bought a stake in Mint, he called the decision “a bit irregular” in a statement at the time. “Celebrities often invest in high-end products, such as skin care brands or gourmet gin companies,” he said.
Mint Mobile was said to have been created in 2016 with the goal of providing “affordable premium wireless” services directly to consumers its website. Reynolds said in his 2019 statement that he was “excited to advocate for a more pragmatic approach to the technology that matters most.”
T-Mobile hopes to improve its prepaid service by acquiring Mint Mobile.CEO Mike Sievert assured customers that Mint’s $15-a-month pricing plan will youtube video Wednesday featured Reynolds. The brand’s two founders will also continue to manage the brand “typically operated as separate business units,” according to a press release.
“In the long run, we will also benefit from applying the marketing formula that Mint is known for being in more parts of T-Mobile,” Sievert wrote.
The deal is expected to close later this year, with the final price dependent on Ka’ena’s performance.